Dirty Loops – ‘Loopified’ [Review]
Although YouTube is home to a vast number of musicians of note, few bands have demonstrated YouTube’s marketing power as efficiently as Dirty Loops. A Swedish power trio whose fusion-flavoured take on Lady Gaga’s mega-hit Just Dance catapulted them into the online eye, Dirty Loops’ YouTube channel has attracted over 100,000 subscribers and 15.5m views while being home to just ten videos. Not bad for a group known as much for their collective technical abilities as their song-related skills.
Make no mistake – Dirty Loops are a musician’s band. Every track on Loopified is a compositional and technical masterclass, and no self-respecting muso is likely to run out of inspiration here. But what really sets Dirty Loops apart is their ability to appeal to a wider crowd. Read more…